5 Marketing Influencing Tech Trends
Digital marketing has turned into a major part of the small business world, and technology trends shape the strategies that will be most useful for reaching your target audience.
Offering more authentic content, presenting chatbot service, optimizing for voice search, making the most of social media marketing, and creating an engaging user experience are key trends to follow in 2022.
You'll need to thoughtfully determine which trends benefit you and which trends you should avoid based on your business.
Here are ten trends we believe small businesses should take advantage of in 2022:
- Authentic long-form content
Authentic content is a robust marketing tool for small businesses tight on money. Still, you'll want to make it long-form, too.
Sharing topics that attract your customers is a great way to build brand knowledge and customer loyalty. You can build trust by showing your mind more than just a sale.
Whether your content is a post on social media, a blog, or an email blast, ensure a good balance between highlighting your products and providing valuable, actionable advice.
2. Chatbots and conversational AI
Chatbots and more refined conversational AI can answer customers' basic questions at all hours of the day or night, even if you're focused on different tasks. As per revenue acceleration platform Drift's State of Conversational Marketing report, almost 42% of consumers employ conversational AI and chatbots for purchases. Still, most small business owners surveyed said they didn't use the technology.
AI-powered chatbots can be utilized for customer support, extending contact strategy drastically with a controlled message. These chatbots have turned so lifelike that many customers don't even know the difference. Still, they provide:
- The added advantage of gathering.
- Analyzing.
- Offering actionable data that can be employed to improve the customer experience.
3. Voice search
With mobile devices & voice services such as Microsoft Cortana and Google Assistant expanding in popularity, voice search is an area where your small business can stand out among your competitors. If your business is online, there's a growing chance people will find your website or content marketing materials through voice search in 2022 and beyond.
An easy technique you can apply in 2022 is to give answers to questions that customers generally have about your product on your website.
4. Data Analytics
Most brands prefer data analytics, but marketers still have a way ahead.
Marketers must learn how to use effectively the data that they collect. Customers are continuously feeding personal data to the companies they engage with – from purchase behaviors to favorite products to the best ways to reach them with advertising and marketing efforts. With this data share, customers seek some sort of return through more personalized advertisements or targeted coupons/deals.
Marketers must do more than gather data. The data must be meaningful, and businesses need to use that data to improve marketing campaigns.
5. Social media marketing
Social media will continue to be crucial to successful companies' digital marketing efforts. In 2022, expect to see video, Instagram, live streaming, and podcasts dominating the list. LinkedIn will also be growingly influential, particularly as influencers employ it to magnify their voices.
Regarding influencers, 2022 will be the year of experts with fewer but more dedicated followers. The niche matters and those who dominate the empty ocean of little to no competition will lead the way.
