Timeliness, awareness and change. The business in the time of Covid-19 accelerates a cultural change that was already underway
Federico Broccoli, President & CEO, Biesse Subsidiaries Division.
Our way of life and way of thinking changed in a very short time, requiring that we alter our habits and learn new ways to do things. At a global level, the current crisis is much more violent and distinctly different than anything we have experienced in the past. There is a particularly strong and intense impact on the daily reality of each individual, both personally and professionally. Our way of life and way of thinking changed dramatically in a very short time, requiring that we alter our habits and learn new ways to do things. Compared to other emergency situations, as soon as Covid-19 was introduced, it immediately unleashed all its effects, delivering an abrupt adjustment to our current way of life. However, in this situation of instability, it is important to be aware that all crises have an end and that each one offers the opportunity to react, be timely, seek and improve, developing new ways to achieve results. That mindset is what Biesse Group put into action.
If there is a word that characterizes the way we reacted to this situation from the beginning, it is certainly timeliness.
Biesse Group acted promptly and with a great sense of responsibility: in particular, we implemented and intensified all measures aimed at guaranteeing the safety of employees and those who interact with the company, in order to safeguard the health of our resources and our customers. If there is a word that characterizes the way we reacted to this situation from the beginning, it is certainly timeliness. An internal Management Committee was set up immediately to monitor the global scenario and lower the ministerial directives on our reality. With a great sense of urgency and responsibility, we ensured the safety of our employees, and for the well-being of our customers, prepared a strategy to immediately put the best of what we can offer, at their service.
We have redefined our strategy, adapting to the current situation and immediately putting our skills into play.
Advanced technologies, smart-working, video conferencing, remote demos and dedication: these are the ingredients that allow us to continue to be operational and in constant contact with our customers. From both a commercial and technical point of view, our focus is to maintain the support they’ve always received from us. Because we have always invested in having the most advanced technologies, both inside our office to support our work and in the machinery we provide to our customers, we were ready. We have redefined our strategy, adapting to the current situation and immediately putting our skills into play. We have started a smart-working work program allowing us to ensure the full operation of the Group companies all over the world so we can meet the needs of our customers and dealers. We guarantee the delivery of spare parts and technical assistance and with SOPHIA IoT, our advanced service platform, we are offering our customers video assistance and providing them with remote technical support. It’s with a great sense of responsibility, we have decided to guarantee 30 days of free assistance in many areas of the world in an effort to better support our customers and put ourselves at their service. We have also prepared the possibility to request demos on demand that our customers can follow directly from home, virtually replicating the personal relationship with the technician and the machinery demonstrations that we usually have on our Campuses around the world where we host daily visits and global events. We are working in synergy with our 39 subsidiaries to guarantee business continuity for our customers, assisting them with spare parts and services, as well as with remote assistance and operations at the customer's site, in full compliance with local laws. Encouraged by a significant portfolio of orders, we are facing these weeks of emergency with confidence and with a deep sense of responsibility. Furthermore, the machines that cle to face the necessary slowdown with no cause for concern.
Today we are rediscovering an unusual proximity based on technology that leads us to give greater value to connections and relationships. Guided by a strong and structured management that promptly implements strategies and responds to the emergency situation, we have the opportunity to exploit the current instability to build and obtain positive effects. Up until a week ago, the economy was going well. We are experiencing a difficult moment born of a health emergency. Surely there will be repercussions for everyone, but I am convinced that after this phase, there will be a recovery and we must work to be ready to take all the opportunities that may arise. We must continue to think about the restart, taking advantage for growth that this period offers us: an accelerated cultural change, the strengthening of already wellestablished strategies, the protection of our resources and our employees, concretely testing the opportunities offered by new technologies of connections and digital manufacturing which today are increasingly applied in our customers' companies. This situation in fact accelerates a cultural change that was already underway, speeding up our and our customers' digital manufacturing process. The factory evolves, the processes become more streamlined and automated and man focuses on the activities with greater added value. "Ready, it's tomorrow" is not just a campaign claim for us that shows the principles of the factory of the future in full harmony between technology and human genius, it is the representation of our mindset: as a Group we have been ready for a few years , now we will be even closer to our customers to be able to accompany them in this important cultural leap centered on the digitalization and automation of production processes, so that each of them can fully exploit the benefits. Together we will do it.
